LUCENA
Product Designer
me@lucena023.com
Mexico
lucena023.com
linkedin.com/in/lucena023
t.me/lucena023

Experience

→01

Creator & Product Designer

2026 - Present
Buy Hypex · buyhypex.com
  • →Built first buy bot for X Communities. New product category, zero competition
  • →Designed 6 animated video alert types and Buy Streak aggregation system
  • →Shipped full product solo: dashboard, crypto payments, 5-step setup wizard, Hypex Feed discovery platform
  • →20+ blockchains supported. Anonymous-first access via bot codes

Creator & Product Designer

2025 - Present
BuyEmojiBot · buyemoji.bot
  • →Built complete 0→1 product: Telegram bot + web platform
  • →Mobile-first conversational UX, payment flows, automated delivery system
  • →Iterated based on user feedback during beta
  • →Implemented crypto payment integration and render automation
  • →Solo project: concept, design, development, deployment

Product Designer

2025
Datum · datum.tools
  • →Led complete brand identity from concept to implementation
  • →Designed and developed dashboard (UX/UI + frontend)
  • →Designed browser extension UX/UI, co-developed implementation

UX/UI Designer

2025 - 2026
First XI · firstxi.io
  • →Led full platform UX/UI across hub, profile, league, and market modules
  • →Designed dual-audience architecture for football fans and crypto traders
  • →Created modular widget system merging DeFi trading with gaming UX
  • →Defined visual language and brand system across the platform

Freelance Product Designer

2022 - Present
  • →Shipped 500+ projects: landing pages, web apps, mobile-responsive interfaces for DeFi/Web3
  • →End-to-end design: branding, UI/UX, motion graphics, 3D rendering
  • →High-velocity execution in fast-paced crypto environments
  • →Clients across Solana, Ethereum, and multi-chain ecosystems

Media Designer

2021 - 2022
Royal Protocol
  • →Designed web interfaces
  • →Produced sound design and music for game audio
  • →Delivered visual concepts, branding assets, and marketing materials

Skills

→02
FigmaPhotoshopIllustratorFramerAfter EffectsPremiere ProBlenderSplineLottieFilesVercelRailwayn8nAbleton Live

Design

Figma (expert) · Photoshop · Illustrator · Framer

Motion & 3D

After Effects · Premiere Pro · Blender · Spline · LottieFiles
UI animations · Micro-interactions · Video editing

Web & Infrastructure

HTML/CSS · Vercel · Railway · n8n

Audio & Sound Design

Ableton Live (14+ years) · Audio processing · Podcast editing · Mixing
VSTs: Serum · Sylenth1 · Massive · FM8

Product & UX

Design systems · Prototyping · User flows · Responsive design · End-to-end product development
User research · Usability testing · Accessibility-conscious design · Branding · Visual identity

Education

→03

B.S. Computer Science

Nov 2023 - 2027
Universidad Anáhuac
Ingeniería en Sistemas Computacionales

Languages

→04
Spanish (Native)
English (Fluent)