Jose Ibarra Lucena
Product Designer & Design Engineer
me@lucena023.com
Mérida, México (UTC-6)
lucena023.com
linkedin.com/in/lucena023t.me/lucena023x.com/lucena023
Product designer who ships the code. Since 2021 I have built end-to-end web products in crypto: design systems, motion, and interface engineering in Next.js, React and TypeScript, through to deployment. Most of it solo: concept, brand, UI, build, ship.
Experience
Creator & Design Engineer
Alkanex
May 2026 - Present
Shipped a custodial Bitcoin trading product, live on mainnet 6 weeks after the first commit
Made buying alkanes a two-tap flow in Telegram: no wallet setup, no routing, no transaction assembly
Smart routing ranks by amount received, not fewest hops, and executes the route it shows
Designed the acquisition loop: alert bot, deeplink attribution and shareable PnL cards, in English and Chinese
Product Designer
Finanflixfinanflix.com
Jan 2026 - Present
Led the full platform redesign across desktop and mobile: navigation architecture, home, course pages, reports, and video player
Reframed a course-list LMS into a streaming-style discovery platform with dynamic video banners, a live class feed with real-time states, and continue-learning modules
Designed an interactive onboarding with generative avatars that build in real time and tie user identity to subscription tier
Creator & Design Engineer
Buy Hypex
2026
Built the first buy bot for X Communities, a new product category with no direct competitor
Designed and shipped 6 animated video alert types and a Buy Streak aggregation system
Shipped the full product solo: brand identity, dashboard, crypto payments, 5-step setup wizard, and the Hypex Feed discovery platform
Creator & Design Engineer
BuyEmojiBotbuyemoji.bot
2025 - Present
Built a complete 0→1 product solo: Telegram bot, web platform, and an automated render pipeline delivering personalised brand assets at scale
Shipped a watermarked preview step after user testing, which removed nearly all refund requests
Jose Ibarra Lucena
Product Designer & Design Engineer
UX/UI Designer
First XI
2025
Led full platform UX/UI across hub, profile, league and market modules, in a three-designer team
Designed a dual-audience architecture serving football fans with no crypto background and traders with no football background
Built the platform UX around a modular widget system, merging DeFi trading with gaming UX
Contributed to the brand system and produced photorealistic football imagery with generative AI for platform and marketing content
Freelance Product & Brand Designer
2022 - Present
Shipped 500+ brand and web launches in crypto: identity, landing pages, and responsive web apps
Delivered on 24-72 hour cycles, sustained by a repeatable production system built for launch work
End-to-end delivery: brand identity, UI/UX, motion graphics, 3D renders, and the site to ship it on
Skills
DESIGN
FigmaPhotoshopIllustratorFramer
Design systems · Prototyping · User flows · Responsive design · Branding · Visual identity
DESIGN ENGINEERING
Next.jsReactTypeScriptTailwind
Ship production interfaces with an AI-assisted development workflow · Design tokens · Component libraries · Motion
MOTION & 3D
After EffectsPremiere ProBlenderSplineLottieFilesunicorn.studio
UI animation · Micro-interactions · 3D motion & video · FX & sound design
WEB3
Wallet & Transaction UXCrypto Payment FlowsMulti-Chain Product Design
Shipped across EVM, Solana and Bitcoin (Alkanes metaprotocol) · DeFi and trading interfaces · Token launch design
INFRASTRUCTURE
VercelRailwayPostgresn8n
Deployment & hosting · Automated render pipelines · Workflow automation · Telegram bot infrastructure
Languages
Spanish (Native)
English (Fluent)
Education
B.S. Computer Science
Nov 2023 - 2027 (in progress)
Universidad Anáhuac
Ingeniería en Sistemas Computacionales